"Keep Great Teachers"

I've seen this TV ad a few times.

We are a coalition of parents, teachers and education advocates committed to guaranteeing the best, highest quality education for all of our children. Our goal is to educate the public about the potential risks that seniority-based layoffs pose for our students. Our teachers need to be held to high standards and rewarded for their accomplishments in the classrooms.
We believe that every student deserves a world class public education. That starts by ensuring we keep the best teachers in our classrooms— whether they were the first or last person hired.

http://www.keepgreatteachers.org/