From the Brandeis student newspaper:
According to Vice President of Enrollment Keenyn McFarlane, the number of merit scholarships offered to students has been gradually reduced in recent years and will be further reduced for the Class of 2015. The further reductions are due to the fact that many students offered merit aid in recent years declined attend the University.
According to McFarlane, the reduction of merit-based aid has been "ongoing" for "several years." McFarlane said that after reviewing the incoming class each year, the administrators in Enrollment found that they were more "effective" in being able to fund students when money was given in the form of need-based financial aid rather than merit scholarships since the number of students who received merit-based aid and matriculated into Brandeis has declined by 78 percent since 2006. McFarlane said the University also has a higher yield rate of matriculation when need-based aid is given rather than merit scholarships. The number of merit aid offered to accepted students has declined by 16 percent since 2006....
McFarlane said that giving money in the form of financial aid need rather than merit scholarships would be more in line with the "social justice philosophy" of Brandeis. "We want to be giving out money to those who need it," he said....
Additionally, McFarlane also said that he does not believe that the elimination of merit scholarships will affect the competitiveness of students applying to and attending Brandeis. McFarlane said that although the number of students with merit scholarships has declined, the performance of accepted students has not. According to statistics from the Office of Enrollment, the average SAT scores of students accepted in to Brandeis has remained near 1400 on a 1600 scale. The average SAT scores of students who have matriculated have remained in the mid-1300s.